Over 60 million Instagram photos are shared every day. Instagram has quickly become part of the social media revolution to overtake traditional marketing efforts. However, many companies are still only sticking to Facebook and Twitter. Don’t miss out on the opportunity to engage with followers, integrate with other platforms, and show who your brand truly is.
Here are three top brand Instagram accounts that are truly doing it right:
Starbucks — @starbucks
Followers: 2 million+
With feel-good, coffee shop photos, Starbucks highlights their own selection of products in an artistic manner, without being pushy about it. They showcase various drinks, especially in time with the time of year of holiday, promote their locations around the world to emphasize the global capacity of the brand, and go far beyond the cliche cappuccino heart that girls in cafes are Instagramming 24/7. Starbucks has been successful in engaging followers with contests, such as their promotion to decorate their signature white cups. They also frequently regram artistic photos taken by their avid coffee drinkers to show off their fan base. Their Instagram is a perfect example of one that not only makes you want their product, but one that also well represents their brand.
Followers: 5 million+
“Ask more from yourself and they’ll start asking more about you,” and “Champions believe in themselves before anyone else will,” are just some examples of the motivational quotes that accompany many of the photos on Nike’s Instagram account. Their athletically focused page is filled with action-packed shots of athletes– young and old– slam dunking, scoring a goal, pushing the limit, or running through the finish line, all in Nike gear. The pictures are very motivational for people looking to lead an active and fit lifestyle, and they are always hashtagged with Nike’s signature #justdoit. Nike’s ability to capture these moments that make champions and inspire others to use their brand to work towards that success is one of the major reasons why their Instagram is such a hit.
National Geographic — @natgeo
Followers: 6 million+
National Geographic masters the art of connecting people around the world and placing followers in settings they may never step foot. Get up close and personal with an endangered tiger, witness a beautiful cultural ritual from another land, and learn about conservation of ecosystems all over the world in National Parks. These photos go under the sea, into the skies, into the trenches of deep caves, and everywhere in between. National Geographic helps their followers to see these scenes as more than just a photo, but as a story.
Follow @metrospectevents on Instagram for infographics about social media and hot photos from our events around Philly and New Jersey all summer long!